Club 300 Case Study

Club 300 Case Study

Club 300 is an exclusive gym and personal training facility in Perth that has something for everyone. What sets them apart from the rest is their unique approach to health and fitness, and what’s more, their exclusive facility will be open to only 300 members.


Club 300 Case Study

Objectives

Mike Lindsay, PT and founder of Club 300, wanted to provide a modern, clean and friendly environment for his personal training clients whilst also offering a unique training environment to the 300 members they aimed to have.

We felt that the leisure industry had lost its service approach and members became just numbers. We wanted to change that, and demonstrate that we understand our clients’ and members’ goals by improving their whole experience of attending a gym.

“Too often when training clients, I would hear “my partner would love to get started but they are concerned about attending a big gym for the first time” or “I’d love to understand and do more weight training but I feel intimidated in the weights area” so I knew that lots of people were looking for a more personal experience and a place with a friendlier, more welcoming atmosphere. How could we create that was the next question.



Mike Lindsay, Club 300

With the selection of equipment, flooring and service, and by offering membership to only 300 people, Mike felt they could create the perfect environment for those who prefer a more exclusive gym.


Club 300 Case Study

Outcome

The space looks fantastic and the Club 300 members’ feedback backs it up! Having such a range of equipment and being able to show their members how to use it most effectively is fantastic, as they can see them getting more from the session.

Our forecast was to have 100 members after year one. We’re currently sitting at 89 members after just 6 weeks! We feel this has been achieved through the support and guidance from Origin Fitness and especially Dugald MacGregor who was relentless with his help and time in creating what he called one of the most exciting projects he has worked on.

Mike Lindsay, Club 300

Club 300 Case Study

Testimonial

I can honestly say it was faultless. I will mention and praise Dugald many times I’m sure but I‘m aware that the whole team at Origin Fitness are involved in all the various parts during the process of enquiry to delivery, completion and aftersales and all have been very helpful… even at the head office in Edinburgh you can just feel at home... I would fully recommend Origin Fitness, they couldn’t have been more helpful throughout the full process and have a wide range of options from equipment, flooring and layout solutions for the space you have to work with.

“Dugald was fantastic from the very first phone call. He was on site within days to check out the facility and give his opinion on my plans. Quickly he was able to produce a rough idea of costs for the equipment and flooring I was looking for before putting together some digital floor plans. Trust me, at this stage of the project my stress levels and excitement to get things moving were high so getting this personal service on site and Dugald showing the same level of energy and efficiency I was looking for was fantastic.”



Mike Lindsay, Club 300

Find out more at www.club300.co.uk/


Club 300 Case Study


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