Origin Fitness Flexes Muscles With £4m Turnover Boost

Fitness equipment supplier Origin Fitness has doubled its turnover to more than £4 million and is predicting a further 50% increase in sales during its current financial year. The company, which supplies fitness equipment and designs gyms for the public and private sector, has increased its head count to 35 and plans to add a further five people before the end of 2012.

Sales director Jonny Curley told The Herald turnover had hit £4.2m in the 12 months to March 31, 2012, and was confident of further growth. Mr Curley said Origin Fitness was targeting £6m of revenue and has recently secured contracts worth six figures for staff gyms for Sony in London and Scottish Widows in Edinburgh.

Jonny Curley went on to say:

It has been non-stop this year, but the business is heading in the right direction. We have been winning contracts across sport and fitness and are also making a massive investment in our online presence.

He then said:

So we are taking staff on to do the service side of online, but the recruitment is across all aspects of the company with administration, accounts, service and sales all getting extra resource.

Although the business, which supplied the gym contestants such as Matt Cardle and One Direction used in the X-Factor house in 2010, has around 65% of its revenue in Scotland it is also seeing a growing demand from the rest of the UK and Ireland.

The company, based at Newbridge on the outskirts of Edinburgh, has also taken on UK distribution duties for brands such as flooring specialist Pavigym, indoor cycling company Spinning and Peak Pilates. Mr Curley said: “We are seeing more interest from clients outside Scotland. The sport and fitness market is still very buoyant on the back of the Olympics and the forthcoming Commonwealth Games.

“A lot of the gyms we speak to are very, very busy as that healthy living message continues to get through. “I don’t think anyone really prepared for the bounce in interest from the Olympics so we are hoping to start seeing some orders in October or November as clients realise they are busier and start to look to reinvest in their facilities.

“Where we are differentiating ourselves is by selling quality products from around the world so we don’t have to go into the budget end to compete with Tesco. “We reinvested everything we made last year into staff, software and stock. We are now holding a lot more stock in the UK which allows us to react more quickly than competitors.”

Alongside supplying the public and private sector there has been an upturn in high-end home gyms. Mr Curley added: “We are doing a lot more personal gyms for high-net worth individuals. This is not someone buying a treadmill at £200.

“We did one recently which was £8000 and have done about 20 homes this year. It is a turnkey offering where we do the design, supply the equipment then fit it all.”

Origin Fitness operates it's own gym facility in Cupar, Fife. Directors Paul Bodger and Josh Bicknell set up the business in 2009 with Mr Curley joining in January 2010.

Source: Herald Newspaper, Monday 3rd September 2012.