At the start of each new year, we are frequently asked how gyms can truly maximise on the increase in membership enquiries. There are many ways of improving your retention rates, including improved product offering, new marketing campaigns and referral schemes. However, one of the most important and therefore most effective strategies is to optimise your member journey.


According to Conversocial, up to 54% of your customers say they would cancel a service if the customer experience is lacking. That is a frightening percentage for something that would seem so simple to get right.

On top of that, a Walker Study found that 86% of buyers will pay more for a better customer experience by 2020. They predict that customer experience will overtake price and product as the key brand differentiator.

Free Guide to Optimising Your Member Journey

To help you get a strong start to the new year, we have set up a great free how-to guide that will help you identify and enhance your customer touch points in order to create a truly great member journey.

It has been set up by Training for Success sales consultant Julie Gillespie, and is full of tips and tricks she has tried and tested with fitness businesses across the UK. The booklet is full of exercises, information and free templates to make sure you and your staff can provide your members with the customer service they deserve.

Download it for free and start mapping your perfect member journey today.

Download Free guide